Sony has become the exclusive imaging product provider for the Canadian press. Switching to Sony means that Canadian press reporters and videographers will use Sony’s various cameras and lenses. Sony Alpha 1 And Alpha 9 II.
If you are unfamiliar with the Canadian press, they have been around for over 100 years and are the exclusive Canadian distributor of the Associated Press’s international news. The Canadian Press is made up of more than 180 journalists who create, package and deliver real-time, bilingual news articles, photos, graphics, video and audio clips for use in newspapers, magazines, radio and TV newscasts, websites, company blogs and social channels. , Etc.
Rolling out of Sony imaging kits to Canadian press reporters is already underway, with plans to distribute by early 2022.
The Canadian Press has now joined USA Today, Gannett and the Associated Press as news organizations who have chosen Sony as their provider for cameras and lenses. Not surprisingly, many news agencies that used Canon and Nikon before switched to Sony. With the increasing demand for video, more and more news organizations are looking to equip their photojournalists with mirrorless hybrid cameras.
One thing you should be aware of is that large imaging companies always contract with news agencies and broadcasters to kit with their equipment. Often these transactions are made through a tender process and the decision usually depends on the budget, after-sales support and pre-existing relationships.
