Retail is highly competitive: Product developers are constantly looking for ways to capture the attention of consumers. And what can attract more attention than a brightly colored display? Berlin start-up Inuru could be the next exciting breakthrough.
Coming soon to supermarkets: brilliant… beer?
The company, which was founded by Marcin Rataczak, specializes in the production of OLEDs. While OLED is for them Intense colors and deep blacks Known, they are usually not cheap to mass produce. After all, production takes place in a high vacuum. Using it for conventional product packaging seems redundant – at least for now. Inuru aims to make packaging brighter using OLED panels.
Inuru: OLED production on OET plastic
Start-up demandsTo overcome production problems. They print using a new patented process OLEDs on ordinary PET plastic, with different layers arranged on top of each other. No vacuum is required for production; Instead, production takes place in the air. As a result, production costs seem to be reduced by up to 90 percent.
The company stated that their products are a Lifespan of over 2,500 hours There are additional integrated, slim sensors that ensure that the lighting effect is only turned on when it is actually needed. Thus the OLED labels will depend on the color Glow between one and eight hours.
Also applies to pharmacies
Apart from flashy packaging, Inuru sees potential Apply to the pharmacy. Bright labels can remind patients to properly dose or shake the medication before taking, reducing the risk of misuse and error. Of course, other areas of application may also be found.
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