While many spend their days playing video games, others spend their time watching others play. video games. This is nothing new. This trend has been present in social networks for decades. We are talking about guides or famous, let’s play. What is interesting is A study found that gamers spend more time watching this type of contentRather than enjoying some of the headlines of the moment on your own.
According to a Media Research survey conducted in the second quarter of the year with users in the US, UK, Canada, Australia, France, Germany, Sweden, South Korea and Brazil, Gamers typically spend about 7.4 hours a week playing and 8.5 hours watching gaming videos on Twitch, YouTube, or social media.. What is the company’s comment on this matter:
“Game publishers have long used third-party video platforms (Twitch and YouTube) as springboards to promote their games. Meanwhile, Twitch and YouTube receive advertising and creator-generated revenue in return. The relationship has largely been reciprocal and beneficial for both parties. But gaming The market faces revenue growth challenges, is saturated with the attention economy, and has become harder to cultivate.” Game publishers are more than just marketing It’s time to be seen as something.”
However the study has a conclusion on how these platforms can be used as another means of advertising. however, We should not forget that many people spend more time watching others play as a form of parasocial coexistence.Or they don’t have the money to enjoy an experience. On a related note, a study reveals that video games help people. Similarly, another survey reveals which are Mexicans’ favorite brands.
Author’s Note:
There are cases where these two times overlap. There are games that don’t require people’s full attention, so many resort to talking to others about a certain title as a way to pass the time, or even to relax for a moment.
Through: Media research
