Google campaign Pixel vs iPhone
The Android ecosystem is slowly losing its users to the iPhone. Now stronger than ever.
Should we still be surprised that Samsung and Google are increasingly imitating the iPhone and adopting key components for their own smartphones? No, because some markets are forcing more and more consumers to switch from Android devices to iPhones. This is responded to.
The highest proportion of Android users switched to iOS in the June quarter of 2024, reported CIRP Based on our own research. We have been watching this very closely for a long time. Current: 17% of iPhone buyers previously owned an Android device, a significant increase from the previous year. This was the highest price in the last five years.
Apple has been the market leader for new devices
However, many Android users focus on cheaper iPhone models that are either old or offered at a particularly low price (iPhone SE). As more people switch, the proportion of iPhone customers who switch to the newer model is decreasing.
Apple is currently rumored to be planning a thinner new iPhone, but it will have a rather ordinary camera. To me this is clearly a market reaction. You will definitely be able to offer this model cheaper, but with a modern look.
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