Surprisingly, the Apple Vision Pro didn’t sell out on launch day despite limited availability. The device is available in three capacities, starting at $3,500 for the 256GB base model, going up to $3,699 for the 512GB model, and reaching $3,899 for the 1TB model. While the release of the 256GB version of the Vision Pro was quickly pushed to March and later on launch day, initial shipments of the 512GB and 1TB models did not sell out.
YouTuber Aaron Zolo (@zolotek) chirping The day after launch, both high-powered Vision Pro devices were still available for in-store pickup. However, this is no more at the time of writing as the in-store collection is no longer available and delivery times for all models have been reduced to 5-6 weeks. Although the Vision Pro is only available in the US, Apple has built a hype machine around the device, calling it the start of “the era of spatial computing”.
According to highly respected Apple supply chain analyst Ming-Chi Kuo, Apple probably did On launch day, only 60,000 to 80,000 Vision Pro devices were available. Even for a device that starts at $3,500 and goes up to $3,899, critics expected the device to sell quickly. Competing augmented reality and virtual reality headsets have never enjoyed much popularity, and it appears that Apple, despite its branding and marketing power, may struggle to gain traction.
Recent pre-launch media reviews have raised concerns about the weight of the Vision Pro, which is said to weigh the same as the 12.9-inch iPad Pro. Other apps and experiences at launch also seem disappointing, as Apple itself has only built 15 spatial apps for the device. Third-party interest is also low: Netflix, YouTube, Spotify and others say they have no plans to create spatial versions of their apps for their devices.
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Sanjeev Satya – Senior Technical Editor – 1435 articles published in NotebookCheck Since 2017
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