Digitization is a good way for many cultural institutions to modernize their outdated image and excite young audiences about their own offerings. New technologies, such as augmented reality, open up new possibilities for creative artists. With The 8th Wall, Niantic provides a powerful development platform with which museums, for example, can draw on Niantic’s many years of experience. Visitors to the Pergamon exhibition in Pforzheim can experience one of the numerous cultural projects implemented along the 8th Wall.
The exhibition is the result of a unique collaboration between the Berlin State Museum and the classical collection of Yadega Assisi. Yadega’s focus is on the 3,500 m2 large circular painting of Assisi, which compresses the city and society of Pergamon into a walk-in art space and brings it to life. The exhibit catalog is rich with interactive AR elements for 8th Wall and Niantic’s software.
With the AR function, readers get a condensed visualization of centuries of research in an artistic representation at a glance. A visit to this exhibition makes history and art embodied in the house long after. All you need is a catalog and a smartphone. Projects like this offer a fascinating look at the potential AR offers to cultural institutions and what a museum of the future might look like.
More information about the Pergamon exhibit and a demo video are available here: https://www.8thwall.com/asisi/pergamon-ph.
More information about Niantic’s 8th Wall is available here: https://www.8thwall.com/.
