The lock screen of our smartphones will be the new business of Apple and Google, here are the projects – Computermagazine.it

The new lockscreen customization on iOS and Android devices is considered by many to be a potential gold mine. The reason? Because it will guarantee the promotion of paid advertising content for gold. Let’s get into the details.

As far as we know, one at the moment to match The most important case Distribution of advertising materials Everything is being disputed there: in closed screen of our mobile devices.

And it is one Startup Indiana Pushing the accelerator with more “stimulus” to achieve its control goal is called “a wink”, founded in 2019 in Bangalore, India, is part of the Indian technology multinational group in mobi and representation by the CEO Naveen Tewari.

The startup specializes in ad delivery for mobile devices and has recently done oneinvestigation Amount is on a sample of users 200 million people from India and Southeast AsiaWell found that 90% Among them interacts with the content of the lock screen in a laborious manner. And here is the idea of ​​exploiting them as quickly and as quickly as possible chance Derived from the sector.

Glance Development and Expansion Techniques

so More and more consumers Content via lockscreen with iOS add Android Predisposed (or about to be) spread more and more. And so is Glance, also supported by the same GoogleAims to make the screen lock more interactive by including “in a blink of an eye“- precisely – purchase orders, games, news and, It goes without saying, advertising campaign.

Furthermore, the aim is to increase the business area US marketExpanding partnerships and collaborations with Samsung, Oppo, Motorola Vivo and Xiaomi as well operator Mobile network e the producer Western mobile devices, such as Apple.

At this point, the Glance app is integrated and pre-installed 400 million devices Asian market furniture and Promotional initiatives The startup continues to expand its function even further, although not without some scattered embarrassments: some comments on the net have, in fact, criticized problems with the software, e.g. Difficulty uninstalling applications and an advertising risk Very present and aggressive.

Source: www.repubblica.it