This is a significant update.
Pinterest is there today Announcement That co-founder and CEO Ben Silberman is resigning from his role and moving to a new position in the company Online trade expert Bill Reddy is set to take over as head of Pinterest, effective June 29, 2022
Silverman An emotional update has been posted On the Pinterest blog, he mentions the significance of the platform to her and her life.
“As you can imagine, it was a difficult decision. My heart belongs to many Pinterest. I think you can call it the love of the founder. And, when you care so much about something, the natural instinct is to hold on as tightly as possible. But often, the most loving thing is to let it go and see it grow in new ways. ”
Silverman will move into the newly created role of executive chairman, where he will continue to oversee the growth and development of the app, albeit from a more remote perspective.
Silverman’s decision is obviously a big change in itself, but Reddy’s appointment is also significant, due to his most recent role at Google, where he served as president of the trade and payment search giant.
Such as Ready:
“There is no better time than this to join Pinterest. I’ve long appreciated the brand and platform that Ben and the Pinterest team have created and what the company stands for. I am excited to be able to further scale the company’s ecosystem and create that foundation for value addition for shareholders. Having created multiple businesses from scratch and managed on a scale of billions of users, I am deeply grateful for what it takes to scale such a business to the next level. I look forward to working closely with Ben, the board and the rest of the leadership team to capitalize on the many opportunities ahead and start the next chapter in Pinterest’s growth and success. “
Under Ready, Google is constantly updating its ecommerce tools, focusing on improving the connection between search and purchase. Much like Pinterest’s mission – and at times, it has seen the platform’s move on Google’s toes to some degree.
The search giant has created its own visual search results, which apparently encouraged various duplication efforts from Google. Looks more like PinterestAdding a visual search tool, similar to a Pinterest lens, and possibly throttling Pinterest’s referral traffic from search results.
In its Q4 21 update, Pinterest Note that:
“Also, lower search traffic (driven by Google’s algorithm changes in November) has negatively impacted our MAUs on a year-over-year basis. In fact, we believe that lower search traffic was the primary reason for the gradual decline of the Q3 to Q4 MAU in both the US and international markets. “
There is no direct link, but Pinterest has apparently lost a heap of Google traffic, which could be a way to reduce Google’s growing presence as a search platform, which re-enters its core territory.
As a matter of concern, Google, as a competitor in the same market, has the power to deny any advantage that Pinterest can gain. But now that Pinterest has an in-depth knowledge of Google’s precise plans and strategies on this front, Ready has played a key role in the right process since the end of Google, which could be a big advantage for Pinterest to move forward.
I mean, Google still controls search traffic, and still has a huge advantage in this regard. But Pinterest offers more than বিল 5 billion in searches per month, mainly product-based, and with Reddy’s deep insight into how the world’s largest search platform wanted to capitalize on it, which could help Pinterest improve its platform later. Level
Of course, it still has to bring in users, which is problematic of late, and it needs to find new ways to add more merchants and product lists. But the knowledge and experience that Ready brings will be invaluable in developing the platform as a discovery network at a later stage.
