The real goal with Metaverse? Increase your screen time

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You do not want to change the name of your company.

With Facebook, changing one’s name to meet was an important milestone. It was also an indication of things to come. The social media platform has been bursting at the seams lately, largely due to Apple’s policy changes where iPhone users can opt-out of tracking, which has completely destroyed Facebook’s advertising revenue.

Users who can’t be tracked can’t be targeted with ads.

This is worrying, if your name is Mark Zuckerberg. Just a few months ago another milestone occurred when user growth finally stalled. This led to a big stock price drop and a lot of head scratching about what caused all the cratering lately. Users have finally become intelligent? Apple bubble burst? Do we hate Facebook now? When you have about 2 billion active users, It’s hard to say that the sky is falling, as every Silicon Valley tech giant would like to brag about such dominance. (Twitter There are only 229 million active users.)

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Still, there is something wrong. Facebook was first launched in 2004 and it has become a part of our daily lives. I still chat with friends in bookstores and coffee-shops and ask which apps they use most often, and it’s almost always Facebook.

Many “everyday” users don’t even know why they scroll and like, they just do. It’s part of their routine. We don’t always know why we do things like drinking Pepsi, buying breakfast sandwiches at Wendy’s and watching NBA playoffs, but when it becomes a habit, the income goes up and then goes up.

Think of any huge company and the secret of success is probably involved when we do (or use) something on a routine basis.

My theory (and believe me, I always have one) is that Facebook is starting to see habit change and they will know. They don’t just provide advertisers with an analysis of how often we see posts and what we click, they use the same data to determine if the app is successful. They eat their own analysis dog food.

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When little changes occur and they don’t see as much constant scrolling and engagement decreases by an inch, they know it’s a problem.

Think of it this way. Suppose Pepsi saw a big drop in sales in one quarter Okay, that’s not good. When your sales are based on the routine of a huge population and they suddenly stop buying a case of sugar water after work, you need to respond. In the past, Pepsi has invented new flavors and created new advertising campaigns. From Apple to the bottom, big companies of our age are great because they respond efficiently and thoroughly to market trends and whenever user interest starts to wane. (You could argue that companies like Apple make great products and that’s why they stick around.)

With meta, data suggests a decline in some interest among users. We’ve come out of the cave, and we can see the sun shining on the reality of what social media is doing to us. Some of us have realized that Facebook doesn’t really offer a good price, and we know that exposing our interest and scrolling habits to a huge mega-corporation so that they can sell that data to the highest bidder is not a great business. Arrangement. Again, Meta knows this.

That’s why I’m not really excited about the company’s new direction. A recent report has made this clearThe advice is to “ignore the real world” and look at our phones more than ever.

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Meta Hall is a company driven by algorithms. Think of algorithms as engines that drive addictive machines. Apps are constantly changing and evolving to suit our own tastes, which keeps us hooked. Guess what? The whole corporation is about to be relocated. The algorithm tells them to innovate themselves, to create a metaverse that keeps us hooked (read: using their app).

I want to believe that it is the desire to create compulsory products. I want to believe it because Metavers would be nice.

But I know better. The more we click, the more meta advertisers are attracted to, and that’s the end goal. I’m sure shareholders will agree.

Now we can find out if it is possible to create a great product and generate revenue at the same time as opposed to building a new type of addiction machine.

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