The American Red Cross is one of the largest health organizations right now, but it continues to face poor blood drives. Thus, This year they carried out a collaboration TetrisIt has been 40 years since its original release.
Over the past few weeks, everyone who made an appointment to donate blood on the RedCrossBlood.org site was entered into a raffle to win a trip to New York, Aiming to meet its creator, Alexei Pazhitnov, in person Tetris. Darren Irby, executive director of donor and sponsor marketing for the American Red Cross, had this to say:
“The Red Cross is delighted to partner with an iconic brand like Tetris to encourage people to donate blood.
Tetris’ cross-generational appeal makes it a ‘perfect fit’ to help us reach young and mature audiences, get them to take action and roll up their sleeves, helping to save lives.
Let’s remember that blood cannot be manufactured and has a short shelf life, meaning the blood supply must be constantly replenished. Getting the wrong blood type can be life-threateningIt is therefore essential to have a strong and dedicated blood donor base to help ensure hospital shelves are well stocked.
Although at this point we don’t know how effective this campaign was, It is very possible that more than one person decided to donate blood, either to meet the Lord Tetris, or just to perform a good job. In related matters, a new Tetris console is coming Similarly, the NES version of Tetris was defeated by a young player.
Author’s note:
It’s nice to see that legendary organizations and people in the industry are willing to collaborate with a greater goal in mind. It will be interesting to see if something like this happens internationally in the future with developers so important to this medium.
Through: VGC
