The company is gearing up to integrate a series of new features that will transform the user experience like never before.
Over the past twelve months, Apple has worked intensively to improve the performance of its operating system, bringing significant innovations to its users. Now, the company is preparing to present its biggest revolution in recent years Release of iPhone 16 and newer versions of its operating system, iOS 18.
In a landscape where competition is becoming increasingly intense, the introduction of new features can make the difference between maintaining a leadership position and falling into oblivion. Subsequent updates promise to redefine the user experienceIntegrating advanced technology and innovative functions that will mark a new chapter in the history of Apple devices.
Artificial Intelligence and Privacy: Apple’s New Era
Apple recently unveiled Ambitious plans to integrate artificial intelligence across all its devicesEspecially the iPhone. The initiative involves incorporating AI functions into native applications such as email, messaging, photos, notifications and Siri. The goal is to make the use of AI natural and intuitive, so that it is almost imperceptible to users.
A notable example of this integration is the voice assistant Siri, which will be able to answer specific questions based on personal data stored on the device. For example, “When does my mother’s flight land?” By asking, Siri will recognize “Mom” and retrieve relevant information from previous messages This personalization is made possible by the vast amount of data Apple collects from device users.
Despite using personal data to power these new features, Apple reiterated its commitment to privacy. Many of the new AI features will work entirely on the device, prevents data from leaving your phone. For functions that require more computing power, Apple will use a new cloud system called Private Cloud Compute, which will ensure that Apple does not store or access data itself. This system will be open to review by external experts to ensure transparency and security.
Some updates will be nearly invisible, such as organizing notifications on the iPhone’s lock screen based on what’s most relevant to the user, reducing unnecessary distractions. The Photos app will also benefit from these innovations, allowing more specific searches thanks to the use of AI
There will also be new AI functions Also integrated into everyday activities like writing and editing emails. It will be possible, for example, to highlight a draft email and ask for a rewrite with a specific tone (friendly, professional or concise) directly from the app. Creating personalized images and emojis with AI will also be possible without leaving the native messaging app.
