A Canadian film will chronicle the meteoric rise and resounding fall of the brand that was the early smartphone leader.
It seems like a lifetime ago, but it wasn’t that long ago BlackBerry was at the forefront of the mobile phone industry And stay there until Apple and Google are gone. A little more than 10 years ago, the company owned by Research in Motion (RIM) had more than 20% of the global market share, although its lack of innovation and evolution hastened its decline.
Who would have thought that he would be preparing from Canada just a few months after the last farewell A film focusing on the rise and fall of the brand. It’s all a punch in the nostalgia; For many of us, our first smartphone was one of those square BlackBerrys with a physical keyboard and cursor below the screen.
Rise and fall in just one decade
BlackBerry has dominated the smartphone market for a long time
Such as news media diversity, The name of the film is simply Blackberry, will focus on the brand’s history from the early 2000s to its fall from grace in the mid-2010s. The two actors playing the main roles, Glenn Howerton and Jay Baruchel, are known for their roles in comedies, so it is assumed that the film has that tone. Both the actors are expected to adopt Introduction of the Co-Founders of the CompanyAlthough this is not yet confirmed.
It is known that the film The 2015 book will adapt Losing the Signal: The Untold Story Behind BlackBerry’s Extraordinary Rise and Spectacular FallWritten by Jackie McNish and Sean Silkoff, both journalists for Canadian newspapers The Globe and Mail. From what is known till date, the production of the film has already been completed.
Blackberry’s history is fascinating. To this day many people wonder how their terminals are They went from red hot, to absolute oblivion. RIM even sold licenses to other manufacturers, such as TCL, so they could use their name to make their terminals. These terminals continued to be manufactured until 2020, when the company OnwardMobility took over the brand in February 2022, announcing that it would later disappear. Not even a phone called BlackBerry was launched.
Past attempts to revive the brand, such as creating the BlackBerry Priv, the first Android-powered BlackBerry with a strong focus on security, He made great efforts, but failed Reintroducing a phone that has already run out of steam in the market. His moment has passed. Despite a Chinese firm trying to reboot BlackBerry with its own Android in 2019, it seems Phones with physical keyboards no longer have a place in the market.
yet There is no confirmed date for the premiere of the filmAlthough one is expected to be announced soon.
