Top 10 best-selling smartphones worldwide in Q2 2023: Samsung and Apple dominate the rankings.
According to Counterpoint Research’s Global Handset Model Sales Report, the global smartphone market declined 9% year-on-year in the second quarter of 2023, with sales totaling 268 million units. however, Some smartphone models stand out for their demands and preferences among users.
you can see, Apple and Samsung dominated the ranking, with four and six devices, respectively. he iPhone 14 It is the best-selling smartphone of 2023, followed by the iPhone 14 Pro Max he iPhone 14 Pro took the third place, while the iPhone 13, which will be launched in 2022, came in fourth.
Top 10 best-selling smartphones in the world: Apple and Samsung dominate the rankings
Apple’s main competitor in the smartphone market is Samsung, and have a different strategy to attract consumers. The South Korean company is committed to a wider variety of models, covering different price categories and features. Thus, Samsung has everything from premium devices like the Galaxy S23 Ultra to cheaper options like the Galaxy A04e.
Here are the top 10 best-selling smartphones worldwide in 2023:
- Apple iPhone 14
- Apple iPhone 14 Pro Max
- Apple iPhone 14 Pro
- Apple iPhone 13
- Samsung Galaxy A14
- Samsung Galaxy A54
- Samsung Galaxy A14 5G
- Samsung Galaxy S23 Ultra
- Samsung Galaxy A04e
- Samsung Galaxy A34
The Samsung Galaxy S23 Ultra is The only high-end smartphone from Samsung entered the top 10, occupying the eighth spot. The other five Samsung smartphones that complete the ranking are all from the Galaxy A series, which are characterized by offering good value for money.
The list of 10 best-selling smartphones of 2023 shows us that Apple and Samsung are the brands that are most successful among consumers, thanks to their different offers and strategies. Apple focuses on offering premium devices that are distinguished by their qualitydesign and innovation, while Samsung is committed to a greater variety of models that adapt to the needs and preferences of each market segment.
however, The smartphone market has not decreased for these two companies, and there are other manufacturers vying for a foothold in this lucrative sector. Some examples are Xiaomi, Huawei, Oppo, Vivo or Realme, which have a strong presence in emerging markets such as China or India and which are also expanding their presence in other countries such as Europe or Latin America.