In a move that has sparked heated debate among technology users and privacy advocates, the company called the streaming stick year has filed a revolutionary patent that increases the possibility of injecting advertisements directly through HDMI connections while users enjoy them PlayStation 5 or immerse themselves in the experience Netflix.
The document talks about the insertion of advertisements through a display device (TV) coupled to a multimedia device through a high-definition interface. The system analyzes when there is a break in the multimedia content and displays an ad. Ads are personalized based on the context or type of content played on the output device.
Frames in the video channel are analyzed and compared to see if any changes have occurred that adaptively attract attention. If they are the same, a break event is set and the ad is shown on TV. To avoid inserting ads by mistake, Stick Company’s engineers will study the sound channel to look for moments of silence, and it won’t happen at an inappropriate time.
Proponents of the concept argue that this technology could be an innovative way to make ads more relevant to users in real time by adapting them to their interests and preferences. Additionally, they argue that this approach could create a new source of revenue for both device makers and content developers.
However, the proposal has drawn a mixed response from consumers and digital privacy advocates, who worry about the invasion of privacy and the potential to disrupt users’ entertainment experience.
Fortunately there is a way to avoid all the problems in the case year The plan is to execute, and that is to avoid buying a television year Instead of buying the device separately, it is integrated, so the main thing is to look at the specific model Sharp, TCL, Hi-Sense And some more.
Through: Patent Google
Editor’s note: It’s pretty hard that Roku won’t want others to follow suit once they do, and if they succeed, it’s possible that other companies will want to follow suit, hopefully sooner rather than later.
