The European Court of Justice has ruled that Apple no longer has exclusive rights to the “Think Different” brand introduced by Steve Jobs.
There has been a lot of talk in the past about legal battles between the opposition parties Apples Ed Epic Games On a rather subtle battlefield like app-centric shopping. However, those who follow different corners of the technological world are well aware that there is another Quarrel Directed by Cupertino and for which there is a landmark judgment of the European Court of Justice, which ruled after Apple’s appeal.
The reference goes into tug-of-war Apple e swatchThe company is known for its watches, which have exclusive rights to the slogan as its object. “Think differentlyApple used it to advertise its products between 1997 and 2022. As a result of the court’s decision, the U.S. company lost all traces of the historic slogan, not using this claim in its advertising campaigns for at least ten years. Apples So it can’t boast of any exclusivity.
Think different is the tug-of-war between Apple and Swatch
To make the speech more relevant, the story finds an impact in the media, especially after 2017 Apples Condemned Swatch To use the slogan “Tick ​​separatelyDecorated swatch watches in NFC technology to advertise “Bellamy”. According to the Cupertino company, the statement was “very similar to”Think differentlyThe Mac was used by Apple for sales in the late 90’s and early 2000’s.
The legal battle continues and Apples It also appealed to EUipo – the European Patent Office’s decision – which revoked all intellectual property rights under the slogan “Think Differently” following Swatch’s request: EUipo granted Swatch’s request, which Apple filed in 2019, filing a lawsuit directly against the multinational for copyright infringement.
We have therefore reached its verdict Last June 8, 2022, Which rejected Apple’s appeal and considered the seizure of the slogan’s exclusive rights to be legitimate. The Cupertino company should have, in order to overturn the decision, demonstrated the non-conductivity of the Swatch text and proved that it used the “think differently” motto at least once between 2011 and 2016.
