Infinix and beyond.
Smartphone count An increasingly established industry in terms of brands, but this does not prevent little-known companies from becoming a leading brand in the world. What happens with it? Chinese brand Transitionwhich includes brands such as Infinix, Tecno or Itel, which focus on emerging markets such as Africa with cheap terminals and It ranks fifth in sales in the world.
The transfer is permanent until 2023
Just as they appear Information from consulting firm CanalysThe last quarter of sales showed signs of recovery, from Sales may hit the bottom of the drop with Average reduction 1%The figures are much more positive than those recorded in the past two years due to the slowdown in decline.
Transtion is a Chinese company Which, unlike other companies, sets Emerging markets such as Africa, the Middle East or Southeast Asia Your target customers. Over time, the countries of these territories have also gone Digitizing and adapting to new technologiesLike Western and Eastern powers.
This isn’t the first time the transition from 2023 has surprised locals and strangers alike A high-flying year was registered in terms of sales. Last summer, data on the smartphone market revealed, for example, that it was one of the few brands that saw sales increase. Thanks to its market selection towards emerging economies Where smart phones are not so established.
The smartphone market is changing
Smartphone sales statistics in recent years Continued reduction except for some parts. One of these is a premium phone and the other is sold in emerging countries Transition mainly opted for the second option, though it has not forgotten other categories. An example of this is the attractive Infinix with 26GB RAM that they sold this year For those looking for a gaming terminal.