TikTok continues to evolve and expand its features in an effort to remain a dynamic and ever-evolving platform.
Over the past few months, TikTok has consistently surprised its users with innovations and updates. The app, primarily known for its short and viral videos, has launched a dedicated Photos app, further expanding the range of creative tools available to its users. But the news doesn’t end there: TikTok is about to launch A highly anticipated featurewhich can deploy the platform In direct competition with industry giants like YouTube.
This new service promises to revolutionize the way users interact with content on the platform, providing unprecedented opportunities for content creators, among other things. TikTok fans looking for something new on the app will find this feature particularly interesting and useful.
TikTok has introduced something new that puts it in direct competition with YouTube
TikTok has confirmed to TechCrunch that it is Testing 60 minutes of video loading. Currently, this feature is only available to a limited number of users, with no immediate plans for large-scale expansion. The introduction of long-form videos represents a significant shift for the platform, which has Gradually increased maximum video length: first 30 minutes for some creators in January and now up to 10 minutes for all users. Content creators who sell subscriptions can already upload videos of up to 20 minutes.
TikTok revolutionized the social media landscape with its short-form vertical videos, but now it’s breaking new ground. The decision to launch long-form video targets Gives creators more space to express themselves and delve deeper into their content. This change could bring TikTok closer to platforms like YouTube, which are known for their more extensive and complex video content.
Earlier this year, TikTok sent notices to some creators, informing them that their content would get a “boost” if shared horizontally instead of vertically. Part of this step A comprehensive strategy to encourage the production of quality content and increase engagement on the platform. TikTok’s monetization program now requires videos to be longer than one minute to access revenue opportunities, which puts more emphasis on long-form content.
TikTok’s overwhelming popularity has led many other platforms like Meta, YouTube and LinkedIn to introduce short video feeds. Now, curiously, as these platforms try to emulate the success of TikTok’s ‘For You’ page, the latter is focusing on longer content and livestreaming, A format traditionally associated with YouTube and Twitch. TikTok has already hosted highly successful livestreaming events, such as a music competition last year, and continues to explore new ways to engage audiences beyond short-form content.
