TikTok launches new ‘Attribution Manager’ to provide more ad performance tracking capabilities


TikTok marketers delight – Today, TikTok has released its new Attribution Manager ToolWhich enables advertisers to set custom attribution windows in TikTok campaigns.

As you can see in this example, TikTok’s Attribution Manager, which is available in Ad Manager PlatformEnables ad managers to set custom attribution windows in each of their campaigns

“F.Or web and app campaigns, TikTok Attribution Manager enables marketers to select a specific period of time to measure success: the click-through attribution (CTA) window can range from one day to 28 days, with a range of view-through attribution (VTA) window options Up to seven days off.

This gives you more flexibility in measuring the results of your TikTok promotion, including data linked to actions taken in a selected window after the ad is published, which will enable you to better set the most meaningful parameters for each push.

“For example, a major brand marketer may view views and instant clicks as key campaign indicators when creating brand awareness, while an automated brand can expect a long consideration cycle from a potential customer.

The TikTok attribution will show you, by default Based on 7-day clicks and 1-day view data Tick ​​tock pixels And / or Event API response. This will give you more accurate information about how people respond to your ads on the app – although there will be some limitations based on app tracking, Apple’s ATT update gives users the ability to opt-out of in-app tracking tools, which can affect insights.

Although TikTok is improving its tools on this front as well.

Back in April, Introduced the power of TikTok Add first-party cookies to its site conversion pixelsWhich enables advertisers to track site activity and feature ads across browsers, while TikTok and The option to opt out of user-targeted ads has been removed Last year.

So far, TikTok has apparently been able to avoid the worst effects of ATT, but the data will lose a level of insight, which will affect any performance tracking.

But nonetheless, these new attribution tools will provide more ways to measure ad response, which can help improve your TikTok advertising process both in terms of understanding and optimizing your campaigns.

You can find the new Attribution Manager in the ‘Resources’ section of TikTokm Ad Manager – more info Here.

Source link