TikTok has introduced a new paradigm in social media engagement, where users are not only able to see the latest trending content, but are also invited to contribute, with the concise nature of TikTok clips opening up more opportunities for creativity, connectivity and engagement. .
Brands that want to tap on the platform need to understand this – TikTok is not only passive use, but also active participation, which is why common, intrusive advertising methods don’t work because they don’t invite visitors to the experience.
This variation is the focus of this new infographic from TikTok, which provides a range of statistics related to how users engage with app content and how brands can tap into creator partnerships to maximize their promotions.
Such as Tick tock:
“TikTok audiences love brands that show how they understand and build platforms – they want brands to meet them wherever they are on TikTok. And exactly how should the brand’s audience meet where they are? Creator. “
To maximize your promotional performance, TikTok recommends an ‘always engaged’ strategy that uses organic and paid content, as well as help manufacturers to help brands reach their business goals.
The The following statistics Strengthen this strategic approach.