TikTok updates advertising policies to limit unwanted exposure among young users in Europe

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TikTok agreed Change its policy around branded content To ensure greater transparency, in line with EU regulations, it will see to it that new regulations are enacted around promotions. The ‘get rich quick’ scheme between alcohol, cigarettes and apps.

Updates from TikTok have resulted in an investigation into allegations of violations of EU consumer law. Failure to fulfill the responsibility of protecting children from hidden advertisements and inappropriate content has been observed.

Explained by European Commission:

“After discussions with the Commission and the National Consumer Protection (CPC) Authority Network, TikTok has promised to align its practices with European Union regulations regarding advertising and consumer protection, e.g. Unfair commercial practice guidelinesThe Consumer Rights Guide And Unjust Contract Terms Guidelines

The changes, as mentioned, will include improved identification of ads to ensure transparency, as well as better explanations for the process of buying and using virtual currency in the app. TikTok will also implement a new process that will allow users to more easily report violative ads when they see them.

This is a good result, after a year of discussions between the groups, which will see TikTok avoid penalties, as well as improve the app-centric experience for many EU users.

Although not all delegates are happy with the result. The Vice President of The Consumer Voice Ursula Pachl says the updated rules do not provide the same level of protection for all users, especially those focused on young people, nor does TikTok promise to stop targeting children through personalized ads.

This is the latest in a series of challenges for the app, which comes with a fast scale and has yet to slow down the growth of ticks.

TikTok’s content has also been tested for moderation processes and Exposure of youth in the appWhile more recently, a U.S. investigation has found that TikTok is sharing U.S. user data with its Chinese parent company, which could expose U.S. users to Chinese espionage.

In no case is there any evidence that TikTok has directly suggested any wrongdoing. But the reality is that at least some of the elements of TikTok’s appeal are the sexuality of young people, its algorithms are highly adapted to a variety of physical features and types, which it uses to show people more enticing content and to scroll through their feeds.

Incidentally, in 2020, a leaked document found that TikTok moderators were instructed to suppress content that people liked. Those were ‘too ugly, poor or disabled’ for the platform. The idea was that such content would cause some users to close the app and reduce its overall appeal. TikTok states that such regulations have been removed from its guidelines, but the very idea that TikTok is even capable of doing so, based in part on algorithm detection, suggests that its systems are able to use such parameters as ranking tools, which means TikTok, And perhaps, using such physical features is less about what people like and what they don’t.

You can’t prove it, because TikTok will argue that the algorithm is personalized and tailored to each user’s own interests. But various searches have shown TikTok Especially depends on the beautiful young womenTo improve its appeal.

Which, of course, made the video an overnight sensation. And while these new updates will reduce the ad exposure in the app, there are still many ways that TikTok’s systems can expose users to inappropriate content, and it will be interesting to see if, under this new agreement, the EU is finally enforced. Such as for future action.





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