The most popular social network of the moment offers new functions to keep users even more connected to the app
tick tock It makes great progress and surpasses all other social platforms. Instagram and Facebook are cornered by the queens of video platforms. Unlike Instagram, for example, the platform tends to offer videos on bulletin boards that have gone viral and are therefore appreciated by many people, alongside videos from people we follow and similar to other content that we have added complimentary. response
This ensures that the perfect mix People don’t bother to scroll on the board Looking for new content. Add to all this something that long videos, a bit like reels, can Arouses various conflicting emotions: Anger, surprise, admiration etc. These feelings stem from the storytelling of creators who do their best to bring attention to their subject matter.
How to do this? It must: They focus everything on emotional engagement. And so are motivational stories, personal stories, love and family dramas, daily life problems, but also work achievements, etc. This self-discovery and self-reality often turns out to be a limiting process: stories are invented to create hype, but the truth is never known.
TikTok’s new idea to keep people on the platform longer
Thus truth takes a back seat and feelings and emotional involvement become far more important. This means that the platform becomes much less truthful in content than Instagram, where, for example, there is a tendency to tell more about everyday life with an extreme summary: shots and short videos. But that’s not all TikTok is for.
The video social network wanted to add another feature to keep you connected to the platform Through this the young generation DM Streaks. In short, all users will receive a strip where they will offer DM interactions with those with whom they exchange the most responses on content.
It will last for a limited time and will disappear if no messages are exchanged, otherwise it will continue to encourage users to chat. With this strategy, TikTok knows that, as happens with Snapchat, kids don’t want to destroy friendships and open the app so that the chat doesn’t expire (a situation that can cause annoyance).
