TikTok will launch the first phase of its live subscription program this week



With the addition of TikTok, more creators are exploring ways to monetize Live subscriptionWhich is being rolled out with selected manufacturers this weekend

According to the video overview above, TikTok’s live subscription offer will enable live-streamers on the app to generate recurring revenue from their endeavors by sharing exclusive streams with their paid viewers.

Explained by Tick ​​tock:

Live Subscription is an extension of our efforts to create diversified creator monetization opportunities that are tailored to a range of creator needs. Live subscriptions give creators the opportunity to increase their revenue while continuing to grow their community, and to give hired communities the opportunity to regularly thank their favorite creators. ”

Customers who pay a monthly fee will have access to a range of exclusive features, including:

  • Customer Badge: Customers receive badges that appear next to their name on their profile and are upgraded over time.
  • Custom Emotions: Members get access to custom-designed exclusive passions by producers to use during live sessions to bring the community together and make your sessions more exciting.
  • Customer-only chat: When the only-subscriber chat is turned on, the creators and their customers have exclusive access to each other, which further enhances the personal connection between the creators and the audience.

So, basically, if you are familiar with the live subscription options on other channels like YouTube’s Super Chat Facebook’s Stars programHere’s what you can expect here – a more sophisticated, custom tool to help build connections between creators and their paid viewers, with unique, purchasing live additions that will highlight comments and interactions in the stream.

Which has already proven profitable in various markets.

Twitch is probably the best example in the western region, the neighborhood 27k twitch streamer Now the app is making money from their stream. Originally, Twitch’s streams were all gaming-centric, but over time, it did His subject mix is ​​variedAnd became a more central cultural center for many subjects, trends and interests.

Although this is in Asian countries, where live-stream subscriptions have really stopped.

In China, live-streaming is now a $ 30 billion industry, And has become so influential that Chinese regulators are now seeking to implement caps on how many viewers a donor can donate to a streamer at a time. Concerned neo-hippies and their global warming, i’ll tell ya.

Western nations, too, are seeing steady growth in streaming interest, with some live tickers now making a lot of money. Shopping stream.

TikTok, of course, still wants to create more revenue streams for developers to keep up with their apps, and with the many more lucrative options available on YouTube or Instagram, TikTok needs to add more monetization pathways to strengthen its position. In front of this

Live subscriptions are another important step in this direction, and although they will only be available in the early stages by invitation, TikTok says it plans to make them available to all users ‘in the coming months’.

To access the live subscription feature, creators must be 18 years of age and have a minimum of 1,000 followers. Users must be over 18 to purchase a subscription and to send or receive coins and gifts. All users must follow our community guidelines and do not offer requests or incentives for gifts. “

This could be a significant step, and with effective monetization now really the only potential hurdle that could slow TikTok’s growth trajectory, it is a necessary addition to the broader project.

Also interesting – some manufacturers will apparently enable viewers to control their camera through their subscription offer.

There are obviously some additional technical requirements for doing this, but it could add another dimension to TikTok’s live subscription offers.

You can read more about TikTok’s live subscriber options Here.


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