Twitter has announced that it has retained it The ‘Innovators’ Agency Awards Program 2022 again, which celebrates the best-in-class media planning and promotion among its global agency partners.
Originally launched in 2019, Twitter Innovation Award Provides an opportunity to showcase the best advertising promotions on the platform, rewarding the talents involved, as well as providing guidance to other brands on how to interact with their tweet efforts.
This year’s prizes will be divided into five categories:
- The best launch campaign
- The best connection campaign
- The best conversion campaign
- The best social impact campaign
- The best inventor of the year
Entries open on June 20, agencies are able to submit by the end of October, when Twitter says it will conduct an ‘Agency Roadshow’ at offices around the world, including Singapore, New York, London and France – to ‘educate’ and participation of support agency partners. Eager to do ‘.
For regular advertisers, there is no immediate value pile from the initiative, but as mentioned, it can help provide guidance on the final winners and how to communicate with your Twitter advertising efforts by testing their campaigns.
Last year there were KFC, Cadbury and Spotify Among the winnersBased on specific campaigns to be considered.
Those campaigns, which you can see in the app, can provide some additional tips and pointers to your efforts, giving you insight into how the top advertising mindset is moving towards Twitter engagement.
Eligible agencies can visit innovators.twitter.com To submit a nomination.