Twitter is taking the next step towards removing the Mac version of the app on behalf of the Generic Web Dashboard and making the new version of TwitterDeck a customer-only option.
We’re saying goodbye to TweetDeck for the Mac app to make TweetDeck even better and to check out our new previews. July 1 is the last day it will be available.
You can still use TweetDeck on the web and more invitations to try the preview will be rolled out in the next few months!
– TweetDeck (@TweetDeck) June 1, 2022
As a Twitter note, it is removing the Mac-specific version to focus on a single platform update – although as mentioned, the removal could also lead to the development of a new paid version of the app, which will be accessible via Twitter, in contrast. Be a separate tool.
Twitter has been working on a new version of its Twitter management app since last July, when it announced the first phase of beta testing for its ‘TweetDeck preview’, which includes updated column layouts, multiple management decks, advanced search tools and more. .
Various new TweetDeck previews have been added since Twitter, including improved video playback in-stream. But at the same time, there have been hints that Twitter is looking to create a payment alternative to TweetDeck, possibly built on its Twitter Blue offer.
Twitter didn’t directly say it was going that way, but it did give some hints.
Last July, when the TweetDeck preview beta was launched Twitter product chief Kayvon Beykpour created This note:
“We’re exploring how we can give people more customization and control using TweetDeck. We want to get feedback on how we can extend TweetDeck’s offers to those who use it the most. We’ll consider these lessons as we explore later what TweetDeck might look like in Twitter’s subscription offers. We will have more to share as we learn from these experiments. ”
So the hints are that, finally, when it is generally available to everyone, users will have to pay to access the upgraded TweetDeck.
Which I’m not sure many will do.
While the TweetDeck preview looks interesting, there are no big, exciting new additions to the app’s functionality, nothing that would suddenly make it a ‘must’ platform and justify the extra expense. There are many third party platforms in particular that provide similar tools. Twitter can make TweetDeck better than all of them by incorporating all of their different functionality, but so far this doesn’t seem to be the direction Twitter wants to take with the new app.
However, it can be a lucrative way to consider Twitter. If it adds significantly more valuable business tools, such as advanced analytics, updated search tools (covering various components of the app) and more competitive research options, it could potentially charge significantly more than the current $ 3 for Twitter Blue, and businesses pay.
Twitter has scaled its analytics tools in 2020, with Its listener removes the insight element, And did not add any alternate data options from it. If these tools are made to a new business level of its subscription offers, it can be a valuable offer.
But the current TweetDeck preview is a little more than a re-shell of the current, free app. Which, of course, made the video an overnight sensation.
But then again, Twitter doesn’t really seem to get this way, at least Twitter is going Blue Example. Undoing tweets, new color options, NFT profile pictures and a few other tools have sparked some interest, but for most users they are not worth the monthly fee.
That’s why Twitter Blue isn’t really moving the needle yet. The company noted in its Q1 2022 report that its subscriptions and other revenue components brought in $ 94 million during the period – which actually represents a 31% year-over-year decline.
Note that Twitter Blue was launched for US users in November last year, so really, based on initial interest, the Q1 option should have looked closer to the maximum interest.
Obviously, the things that Twitter considers valuable are not the same as what users are willing to pay for, which may mean that it is actually moving forward with this updated version of TweetDeck as a paid offer.
Coming close to the launch:
Take care of users? Probably not, unless the Twitter Store makes some big changes that it hasn’t added to the preview yet.
Maybe they’re coming, but if they aren’t, I don’t see it as a big winner for the app because it serves its ambitious growth and revenue targets.
