Twitter has introduced the ‘Notes’ long-form blogging option, linked to Twitter


It’s been testing for a while and today, Twitter has finally launched its new one ‘Note’ option Provides an easy, integrated way to attach long text elements to your tweets, to the selected user profile.

As you can see in this example, the Notes UI is fairly basic, consisting of all the regular elements of a blog post composer, including the ability to include title images, and a streamlined option for inserting and adding images and links to text. Tweet

Once published, the notes will appear as a Twitter card, linking to the user’s entire post – here is an example Shared by Matt Navarra:

Tap and you will be taken to the full text:

Twitter Note Beta

Note Title is limited to 100 Characters, and the core of a note can be up to 2,500 words, giving you more space for your long-form content in the app.

And unlike tweets, note writers will be able to edit after their notes have been published, with an ‘edited’ label added to the top of the note.

Which, of course, made the video an overnight sensation. Imagine that on real tweets.

Finally, the notes will have unique URLs that people can navigate from outside the Twitter platform, ‘whether they log in to Twitter or not, even if they don’t have a Twitter account’. This will simplify the sharing process and make it a more valuable long-form alternative.


Twitter is trying to integrate its own blogging-type platform Over the years, users who tweet long tweet threads or add text screenshots to their tweets to fill them.

In fact, in 2016, when Twitter CEO Jack Dorsey Explained The company was looking at possible options for enabling long posts in tweets (which in the end) The length of the tweet extends to 280 characters) He used a screenshot of the text to illustrate his point.

It is being added Native thread option This has given extra power to the front, as well as Twitter Purchase Newsletter Platform Revue Last yearWhich now users request to try if they want to post long text updates.

The notes will extend in the same way – but it remains to be seen whether users will really want to, or post this kind of long form content directly on Twitter, or whether it is better to redirect users to their own websites and WordPress. Blogs, where they can collect visitor data, serve ads and much more, are among the elements they control.

I mean, obviously there is some need for long content options on Twitter, sometimes – but would writers really want to publish directly on Twitter, because they’ve probably already established their audience through other tools?

Apple’s ATT update has led more people to consider first-party data, and the value of creating direct connections independent of social platforms and digital providers, and in this sense, Twitter Notes seems a bit old-fashioned or obsolete.

But even so, it could provide new promotional opportunities – and it will be interesting to see if Twitter users themselves are interested in reading the long form, native tweet blog post, which will ultimately be the real story.

At the moment, however, Twitter says the notes will not see an algorithmic boost and will not receive any priority over regular tweets. So the value doesn’t seem huge, but hopefully Twitter will share usage data soon.

The Twitter Notes option will be made available to a select group of authors, selected by Twitter, initially.

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