What digital transformation means for the CDO

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 For years, digital transformation has profoundly changed how organizations go to market, innovate, and connect with their customers and partners. Today’s rapid acceleration of cloud services adoption and widespread use of SaaS applications has created a new level of Internet reliance that’s impacting enterprise digitization efforts and with it, the role of the chief digital officer.

Digitization can be summarized as the coming together of applications and mobility. Together, the two provide frictionless access to data. In less than three years, we’re predicted to reach 300 billion downloaded applications. This evolution of direct access to an ever-broader panel of online services has also created ever-increasing demands on usability, in tandem with ever-decreasing patience for poor user experiences.

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