WhatsApp, the popular IM app by Meta Group, recently introduced a new way of shopping in India. Shopping in-app will now allow users to browse and purchase groceries and other household products directly from the messaging app. Here’s how it works.
metaIn this case WhatsApp, along with JioMart – part of the Indian group Reliance Industries Limited where Zuckerberg 6 billion investment – ​​is set to launch a new, exciting feature of its IM app. In other words, for now only in the Indian market, it will be possible to buy products from JioMart directly from the app. After all except without, then choice and product selection, as well Order PaymentWill be performed in WhatsApp.
One of the main objectives of the meta group is achieved by: Make in-app purchases, to keep the permanence of its users as safe as possible. This is a small step in the direction taken by Meta Group, which spent its beauty in 2014 22 billion To catch the IM app. An app that is now much more than just an instant messaging service For some time now there has been a mention of that announcement Private chat on WhatsAppWhere it is possible to contact the company directly to purchase products or services.
How WhatsApp In-App Shopping Works
Now Zuckerberg wants to expand his horizons in commerce and payments on WhatsApp. Among the emerging markets where the app is very popularIndia:”Corporate messaging is a growing field, and chat-based experiences like these will be how people and businesses communicate for years to come.“, she said Zuckerberg In a statement a few days ago.
“When Jio and Meta Platforms announced our partnership in 2020, Mark and I shared a vision to bring more people and businesses online and create truly innovative solutions that would make everyday life more convenient for every Indian.“, she said Ambanithe president Reliance Industries on a note”JioMart’s WhatsApp experience promotes our commitment to allow millions of Indians an easy and convenient way to shop online.“
🔴 Source: Bloomberg
