As Apple works to overcome regulatory hurdles, the rollout of its new AI features remains uncertain.
In the world of technological innovation, companies often face Rules and regulations that can slow or stop the development of new services. It is not unusual for projects, even the most promising, to be shelved due to legal and bureaucratic obstacles, which make it difficult to implement cutting-edge technology. This is a particularly acute problem in the technology sector, where new innovations often face complex regulatory landscapes before they are available on the market.
A recent example of this phenomenon is Apple, one of the leading companies in the technology sector, which is developing a series of new features based on artificial intelligence. While expectations around this project are already high, these innovations may deliver There are considerable difficulties due to stringent regulations which hinder its implementationAt least as far as the European Union is concerned.
Apple returns to face Digital Markets Act challenge
Apple recently announced that it may delay the launch of new artificial intelligence features in the European Union One reason is the Dell Digital Markets Act (DMA).. This EU law imposes strict requirements on “gatekeepers”, i.e. large online platforms must ensure fair competition and block anti-competitive behaviour. These features include Apple Intelligence, iPhone Mirroring and SharePlay screen sharing.
DMA requires gatekeepers to allow third-party companies to interoperate with their services, a condition that Apple says could compromise user privacy and security. The company’s main concern is that these new rules could force it to modify its products in ways that could put users’ data and security at risk.
Apple spokesman Fred Saenz said the regulatory uncertainty caused by the DMA makes it difficult for Apple to launch its new features in the EU this year. In particular, Sainz points out that DMA interoperability demands may force Apple to make significant compromises in data security and user privacy, aspects on which the company is not willing to compromise
On the other hand, European Union spokesman Thomas Regnier responded that the European Union is open for business to any company that respects the rules aimed at ensuring an attractive market of 450 million users and fair competition. Regnier reiterated that gatekeepers are welcome, as long as they comply with EU regulations.
Apart from Apple Intelligence, features that may be delayed at launch are Siri, the now famous Genmoji (user-created emoji), handling of notifications, and text generation and synthesis. iPhone mirroring and advanced SharePlay screen sharing features are also vulnerable to lag.
