The demand for smartphones is currently declining and sales of virtually all major manufacturers are declining. The new report confirms that Samsung and Xiaomi are sitting on the device.
Did anyone overestimate the need for more or anticipate another crisis? It doesn’t matter which way you look at the moment, whether it’s the strawberry field, the job market or the technology-based sector, it’s all in crisis mode. Samsung and Xiaomi are currently sitting with a large number of smartphones that are reportedly not being sold.
Samsung is suffering from declining demand
The first Samsung report came. The South Korean manufacturer and world market leader has about 50 million devices in stock. It doesn’t sound like time, but it’s like warehouse fever. About 18 percent of the smartphone copies planned for the whole year are currently in stock, and that’s obviously a lot more. 10 percent or less would probably be normal, he wrote Elek.
Doesn’t look any better than Xiaomi’s
Up to 30 million smartphones Of course There are warehouses that actually have to go to potential Xiaomi customers But it also applies to other Chinese brands, including Vivo and Oppo. They all have the same problem, they sell very few smartphones and the supply is more than the demand at present. Hopefully this will change within a year.
The devices have to go, otherwise they are too old. Clearly, smartphone makers have come out of the chip crisis very quickly and with a big push. But they overestimated the rise and no one expected war in Europe. I think manufacturers are slowly having to adjust to another cycle, they can’t introduce “new” devices every month.
Also interesting: Amazon is lowering the price of Xiaomi smartphones