Xiaomi got a lot right ten years ago and laid the foundation for its Redmi brand.
With its series of devices, Xiaomi is not only very consistent, but has scored a real hit almost ten years ago. To date, the Redmi series models are very popular and some devices are among the Chinese smartphone manufacturer’s annual bestsellers
Redmi means a mix of budget and upper middle class. Essentially the most important price range for global growth is when relying on the Android ecosystem. There is Xiaomi now The Redmi brand has sold one billion units in its tenth year, oddly enough.
The first Redmi devices were launched in July 2013 Six years later, in 2019, Redmi became its own brand and thus gained more focus within the group and a clear separation from other devices. At that time, Xiaomi, Redmi and POCO were “split”, although all three brands still share some hardware.
In particular, the extensive Redmi Note series has become very important for Xiaomi. Even if the devices of a generation are sometimes far away – there is a price range from 179 to 499 euros – the joint market launch of several devices is a part of it every year.
We expect the new Redmi Note 13 series to arrive in Europe soon.
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