Xiaomi is trending positively, manufacturers are growing while the competition is shrinking. Will this continue until the end of the year?
Xiaomi is once again making positive headlines and can get closer to the competition with good figures again and again. But that’s also because Apple and Samsung have been weak recently. Things have been on the downswing for the two market leaders since the beginning of the year, but recently things have only been looking up for Xiaomi.
The question is whether it can continue this way for Xiaomi. Because at this point we are only back to the level from the previous year, but not really beyond. A 14 percent market share for the third quarter of 2023 is pretty decent, but by no means a new record.
Samsung and Apple have to give up a lot from the end of 2022. This brought Xiaomi a bit closer again – 3 percent behind Apple. Behind these 3, Transition, a relatively unknown brand, is gaining ground and successful primarily in Africa and other regions.
The 13T series is slated to launch in the West in the fourth quarter of 2023, and the Xiaomi 14 and 14 Pro are expected to launch in China soon. I’m very interested to see if you have a chance against the Galaxy A54 and S23 FE.
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