Xiaomi, Samsung and Co. Crashed in Europe, only the Honor is in black

Almost all smartphone manufacturers have given up recently, only Honor, the former Huawei brand, can finish in black.

When we look at the current smartphone market in Europe, we see the decline of almost all well-known brands. Even Apple could not avoid losses in the third quarter of 2023. It’s not as big as Xiaomi and Samsung, which are each already in the double digits.

Realme has been the biggest loser in the top 5, the Oppo brand will probably bid adieu to the top 5 sooner or later as you don’t have a long-lasting chance with only budget smartphones in Western Europe. On the other hand, Honor recorded a growth of 5 percent.

Google has yet to clear the current 3 percent barrier for its Pixel series and has yet to make the top 5 in Europe. Counterpoint Research Note that the overall market has recently fallen 11 percent.

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