Xiaomi’s mid-range smartphones are still very successful

Redmi Note is a common name in the industry, Xiaomi has already sold a lot of smartphones.

We’ve also been critical of Xiaomi’s strategy in the recent past, because you can’t rely on cheap budget smartphones forever. Declining sales figures have also confirmed this. However, it can be said that the higher price ranges now perform better.

According to its own data, Xiaomi can already sell premium smartphones well and increase profits. And also the middle class around the popular Redmi Note series is fully performed. It is now announced that this series of devices has already been sold 338 million times in almost 9 years.

The Redmi Note series is successful, but there are good times

That’s an average of about 37 million devices per year, although in their early years these smartphones weren’t even available in global retail markets. That’s pretty neat. As an indication: Xiaomi sold a total of 150 million smartphones last year. It is estimated that the Redmi Note series could account for a third or more of today’s sales.

However, Xiaomi has not even produced a single model recently Die top 10 Among the best-selling smartphones in the world. Samsung and Apple dominate here again at will. Last year, Redmi Note 11 was on this list. Still, I believe that Xiaomi is slowly gaining momentum again.

The new Redmi Note 13 series is quite interesting and hopefully coming to Europe very soon. But the real push will surely come next year when the series celebrates its 10th year. Then wireless charging will eventually be included.