YouTube Hall Checking a new post type Within its Community Post Element, it is expanding access to ‘Membership Gifting’, which provides another way for manufacturers to grow their audience in the app.
First, there’s a new test on YouTube for posts that disappear – which will enable selected creators to set a time limit for their community posts in the app, which will disappear after 24 or 72 hours of those updates.
As you can see in this example, the new option will enable you to set an expiration date for a community post, after which it will be automatically deleted.
YouTube says creators are looking for more ways to increase engagement in community post content:
“W.I heard from the manufacturers That they want the ability to share content Which is only available for a short time – for example, a special time-limited discount at Merchandise Or a special message for fans That it can catch it before it expires. “
YouTube Community postWhich it opened to all channels with more than 500 subscribers in September last year (less than the previous 1,000 subscribers), enabling creators to share text-based posts – which may include Polls, GIFs, photos and videos – in their Community tab.
It provides another way to expand your community-building efforts beyond video content and subsequent comments, which is further connected to the engagement you will find in other social apps.
And soon, you’ll be able to share disappearing posts as well – although initial testing is only going on with selected manufacturers on Android devices.
“Viewers will see that a post expires in x hours At the top of the post in the Community tab, And creators will see their expired posts In the ‘Community’ tab under the ‘Archived’ chip Once it has expired. Creators cannot reshare expired posts, But we plan to add that functionality In the future. “
On another front, it is also expanding access to YouTube’s ‘Membership Gifting’ option, which enables channel members to purchase gift subscriptions, which are then distributed to other viewers who have not subscribed to the channel.
Which may sound a little weird, but the idea is this A support measure for creators, not gifts for friends, for example, provides a way for both to pay creators revenue (e.g. they are deducted normally from gifted membership), as well as help increase their audience in their app.
“Until now, subscription gifting was only at a limited beta stage, and only accessible by a small number of manufacturers. But with this launch, we are increasing the number of creators who have access to gifting memberships. And as a creator, you can buy gift membership for your community without becoming a member yourself. ”
To be eligible for the program, channels need to activate subscriptions at the 4.99 level. Viewers must select to receive gifts during a stream, which they can tap ৷ In a qualified broadcast chat, the ‘Allow gift’ prompt.
This can be an easy option for creating communities in the app, and with the many forces of YouTubers inspiring enthusiastic fans, you can imagine that some would be more than happy to participate to help increase the following of their favorite creators.
