Something that sets YouTube apart from other video pages is that it is completely free for users to be able to watch them, although this means that they have to put up with a large number of annoying ads. The company is aware of this, and that’s why they have a plan to be less intrusive but a plan that seems to do more harm than good.
The experiment itself is to offer fewer ads, or at least something that users have been seeing in recent weeks, but that requires something in return, and it’s fair because they’re now long, up to three minutes. This is a case that occurs especially with smart televisions or devices that transmit applications such as video game consoles
Here is part of what was said on his blog:
Audiences expect a different ad experience depending on the content they are viewing. When it comes to long-form content on television screens, 79% of respondents would prefer video ads that are bundled together rather than spread across a video. Based on this choice, we are evaluating new options that lower the average barrier to concentration, such as shorter, longer ad breaks, to create a smoother viewing experience on the big screen.
It looks like this plan isn’t going to be a permanent change, but rather just a patience test for users who obviously don’t want certain ads to last 3 or 4 minutes. Well, there is an option to skip after about 30 seconds, although the most distracted or those with a podcast in the background may not even notice.
Of course, there is an option so that users don’t get interrupted in the content experience, it’s properly paid for. premium, which offers the option to not watch ads, enter audio-only mode, and also offers the possibility to download videos with its page filters. So with this new rule users will decide what they want to do.
Through: Google
Editor’s note: The truth is that YouTube ads are not as annoying as one might expect, at least on PC people have an ad blocker option to prevent anything from appearing. Of course, it is not contributing to the profit of this website.
