5 Reasons Why YouTube Ads Are New Facebook Ads
It’s no secret that Release of iOS 14.5 And its dedication to user privacy – in particular, its Apptracking Transparency Framework Shook the foundation Facebook adsWhich relies on long-term intense data tracking to deliver the right ads to the right audience.
This change means that Facebook can no longer track users across apps and websites for the purpose of ad targeting, and as a result, many advertisers have seen their campaigns lose effectiveness overnight.
Facebook ads are no longer the powerhouse they once were – but that doesn’t mean there is no hope for digital advertisers. In fact, there is a platform that is now ready to take the place of digital advertising: YouTube.
Here are five reasons why YouTube ads There are new Facebook ads.
1. Hyper-relevant targeting
One of the things that makes Facebook ads so powerful is the ability to target users specifically. Advertisers can target people based on interest, population, and behavior.
But with iOS 14.5, accurate targeting is much more difficult. Facebook can no longer track users across apps and websites, which means advertisers can no longer effectively target their ads.
Sign in to YouTube. YouTube’s targeting options are just as good – if not better – than Facebook’s Advertisers can target people based on population, interests, behaviors, and most importantly specific searches.
This makes YouTube ads hyper-relevant.
Also, you don’t have to pay for people who avoid your video ads, which means you only pay to be in front of a designated audience.
In an article titled, Diversity is the key to marketing, Ryan Dosy (founder of Ballpoint Marketing and Call Porter), explains, “What makes YouTube advertising more profitable than Facebook and Instagram is the purpose behind every click. When you run an ad on YouTube, you come across someone who is actively searching for a solution that offers your offer … and as a business that focuses on creating high-ticket leads for our clients, YouTube ads There is nothing to crack. Finding a combination of winning ads and viewers is like drinking from a firehouse. “
2. Good conversion rate
In a video where Neil Patel is discussing Facebook advertising options, he said Admits YouTube ads are about 10% to 15% more expensive than Facebook ads: “We’ve found that YouTube ads are slightly more expensive than Facebook ads, usually about 10% to 15% more.” But, he noted, “they tend to convert better, so it makes up for the cost difference.”
One Study Which compares Facebook ads and YouTube ads for the same advertising costs and video offers:
Facebook ads
- 8,082 views
- 125 clicks
- 12 trials
YouTube ads
- 13,513 views
- 195 clicks
- 31 trials
From click to trial, it’s 9% conversion rate on Facebook and 15% conversion rate on YouTube
Why?
There are several reasons for this. First, as we have discussed, YouTube ads are highly relevant When people actively search for solutions to their problems and they see your ad, they are more likely to convert.
Second, there are better placements in YouTube ads. Facebook ads are placed on news feeds – where people go to use content, not to shop. On the other hand, YouTube ads are placed at the beginning of search results and relevant videos, where people are actively looking for solutions to their problems.
This good placement leads to better conversion rate.
3. Fully video-based content
Online articles are full of statistics and studies on why video marketing is the way forward for advertisers.
See some statistics collected from I envyA
- Studies show that 54% of consumers want to see more video content from a brand or business that supports them.
- 86% of businesses use video as a marketing tool – more than 63% in the last three years
- Video user marketers generate revenue 49% faster than non-video users.
- Video marketers get 66% more qualified leads each year.
Facebook content is a mix of videos, pictures and text. But YouTube’s content is entirely video-based – giving advertisers a normal and undeniable leg-up.
4. In-depth analysis
YouTube Analytics is one of the most profound and user-friendly analytics tools.
Advertisers can track everything from video viewing to demographics and even see exactly when people were dropped during their video. This allows advertisers to change and improve their campaigns over time.
Plus, integrates with YouTube Google Analytics – So if you are already using Google Analytics to track you Website trafficYou can easily see how your YouTube ads are affecting the rest of your marketing funnel
5. An appointed user base
The YouTube community is a dedicated and enthusiastic community. YouTube has 1.9 billion monthly active users and people spend a fortune 40 minutes on average Watching YouTube videos every day.
And if there’s one thing advertisers like to see in their audience, it’s busyness.
Most people go to Facebook to scroll when they are upset. But YouTube users stay there to learn something new, access a specific channel, or watch a specific video. This level of engagement is invaluable for advertisers.
Bottom line
Facebook ads have lost their luster.
YouTube ads are better than Facebook ads in almost every way important to advertisers. These are more relevant, they have better placements, they lead to better conversion rates and they come with more in-depth analysis.
If you haven’t already used YouTube ads to reach your target audience, now is the time to get started. You may find that YouTube is the best place to spend your advertising budget.
