meta Considering its paid version Facebook e Instagram That they will have no ads for users in the European Union, according to three people with knowledge of the company’s plans, is a sign that responses to regulatory scrutiny and government experience with the technology in the United States and Europe may differ. policy
Those who pay for subscriptions Facebook e Instagram They won’t see ads on the app, said the person, who spoke on condition of anonymity because the plans are confidential. This may help meta To address privacy concerns and other scrutiny from data controllers European Union offers users an alternative to the company’s ad-based services, which rely on analyzing human data, according to the people.
meta Its free version will continue to be offered Facebook e Instagram including advertising European Union, according to people. It’s unclear how much the paid versions of the apps will cost or when the company will release them.
A spokesman for it meta declined to comment.
For nearly 20 years, the core business meta It focused on providing free social networking services for users and selling advertising to companies that wanted to reach that audience. Offering a payment tier would be one of the most practical examples so far of how companies will need to redesign products to comply with data privacy regulations and other government policies, especially Europe.
Last July, the highest court of the country European Union effectively banned meta Aggregate data collected about users on its platforms, including Facebook, Instagram y WhatsApp, as well as from external websites and applications, unless you have the users’ express consent. In January, the company was fined €390 million by Irish regulators for forcing users to accept personalized ads as a condition of use. Facebook.
The decisions stemmed from announcements in 2018 Europe General Data Protection Regulationor GDPR, a landmark piece of legislation to protect people’s online data.
arrangement of meta Shows how to create a paid subscription European UnionConsisting of 27 countries and approximately 450 million people, new laws, regulations and court rulings may cause consumers to start seeing different versions of technology products.
In recent weeks, as a new law UE call Digital Services Act To stop the flow of illegal content online, its users tick tock e Instagram In this region they are able to block the use of their personal data to create their social media feeds. Snapchat y meta Stopped allowing marketers to target personalized ads to 13-17 year olds in Europe.
Another law focusing on information technology will come into effect next year. UEThe Digital Markets Act, which will force major technology platforms to change certain business practices to encourage competition and has far-reaching implications, is expected to apple Allow its users European Union Download its alternative App Store inside iPhone e iPad The first time.
“It shows that tech companies are complying with its digital regulations UE“That suggests they are accountable to the government and not the other way around,” said Anu Bradford, a Columbia University law professor and author of “Digital empires: the global battle to control technology“
metawhose owner the messengerhas faced particularly intense scrutiny from regulators UE. In May, the bloc fined a Silicon Valley company 1.2 billion euros for violating privacy laws by sending European citizens’ data to US servers to improve the company’s advertising technology. meta Appealed against the decision.
meta Fines for other GDPR violations include €265 million in fines for data breaches in 2021. Irish regulators also imposed €225 million in fines for violations in one case WhatsAppAnd another 17 million euros for a data leak.
Some of its employees meta Believes to provide users with the option to opt out of an advertising-based service while still having access to a paid version of it. Facebook o Instagram It could ease some of the concerns of European regulators, the two people said. Even if some people choose the paid version, making that option available may serve their interests meta In the region, they said.
meta You have not launched your new app threadwith which it competes XFormerly known as TwitterIn Europe due to regulatory concerns.
Europe The second most profitable region for meta After North America. Susan Lee, its CFO metaIn the advertisement that Dr European Union Represents 10 percent of the company’s total business. income from meta They reached about $117 billion last year.
In addition to its challenges in Europe, meta It is trying to revive its business after global economic concerns hampered ad sales growth. It continues to promote Metaverse’s vision of an immersive digital world, an ambitious project led by the company’s chief executive Mark Zuckerberg, which is still in its early days. And executives are focused on developing AI technologies and incorporating them into more products meta.
Through: The New York Times
Editor’s note: I don’t know Rick Facebook, Instagram y WhatsApp They are already unbearable, why should I pay for them? It’s the network cycle, one comes out, it’s unbelievable and they ruin it with ads. I understand that this is their income but they have reached a stupid level that leaves our platform.
