It’s a shame, but unfortunately no surprise. Cats probably don’t have a future for smartphones and the like.
British smartphone maker Bullitt Group has (expectedly) filed for bankruptcy and laid off its entire workforce. how Former LinkedIn executives Reportedly, last Friday, January 26, 2024 operations have completely ceased. More than 300 employees were laid off.
Unfortunately, Bullitt Group has ceased operations from Friday 26th January and the entire workforce is now open for work. We’ve all had a tough few months, but at least now that we’ve drawn the line, we can move on to pastures new and beg the government to give us some money!
Annabelle Boon, Global Services Director, Bullitt Group Limited (machine translated)
Bullitt was best known for its durable “rugged smartphones” under brands such as Cat, Land Rover and the Motorola Defy series. The company made a name for itself in the niche with robust, shockproof and waterproof cell phones. But Bullitt could not hold its own for long against the superiority of tech giants like Apple and Samsung.
Bad prospects for British makers of rugged smartphones
In early January, the British newspaper “The Daily Telegraph” reported on the impending bankruptcy. At the time, Bullitt still planned to focus on the satellite communications business and move the workforce there. This rescue attempt has now failed.
It is a bitter loss for the industry CCS analyst Ben Wood emphasized: “Bullitt is the extraordinary story of a daring British team that takes on one of the world’s largest consumer electronics companies.” The company has set standards with innovations such as thermal imaging cameras and satellite connectivity
Now it remains to be seen what will happen to brands like Cat or Motorola in the rugged sector. The future is uncertain. In the future, there will probably not be a large selection of powerful smartphones for the needs of users. Existing customers can migrate to Samsung with the Xcover series.
The new Samsung Galaxy Xcover 7 may not be so expensive
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