Now there’s an emoji for almost every situation – but only almost. Few people think there is too much choice.
Digital Association on the occasion of World Emoji Day on July 17 Bitkom is a representative study About the use of emojis in Germany. The results show that for many people colorful symbols have become an integral part of their digital communication.
Key findings of the survey
- 81 percent of Germans aged 16 and over use emojis in text messages, emails or chats
- 19 percent use emojis in every single message, 31 percent in most of their messages
- Only 8 percent use emoji very little or rarely
- 98 percent use emojis in personal communication with friends, acquaintances and family
- 29 percent use emojis in professional contexts with colleagues, 19 percent with superiors
- 12 percent use emojis to communicate with online stores or service providers
Despite their widespread use, emojis often lead to misunderstandings. 56 percent of those surveyed said symbols caused confusion in conversations. Surprisingly, in a younger age group, i.e. 16 to 29 years old, this value averages above 73 percent.
Still, many people appreciate the possibilities that emojis offer. 51 percent of men and 43 percent of women said symbols help them express themselves better. 48 percent of respondents often respond with an emoji instead of writing a text. It’s just stupid: almost as many (46 percent) are annoyed by this behavior. I wonder if there is any overlap.
After the last update to Unicode 15.1, the governing consortium counted a total of 3,782 different emojis. New ones are added regularly, including this fall, which means the numbers will grow again. One might think that would be enough, but far from it: According to the survey, only 15 percent said there were too many emojis. So – what are you still missing? ️
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