Get ready for the most complete journey with Swatch Time
Swatch is excited to announce the launch of the Swatch Encyclopedia, a unique four-volume collection that celebrates four decades of innovation, joie de vivre and the positive persuasion characteristic of the brand. The Swatch Encyclopedia, which compiles 8,419 Swatch watches into well-crafted pages, represents who we are and cannot be missing from the shelves of those who love Swatch, design, art and the most authentic personal expression.
Each volume represents a decade of the brand’s history, from its birth in 1983 to its 40 years of operation in 2023. From early innovations, such as Swatch’s creation of the world’s favorite “second watch” and the world’s first exclusive watch from industry, to recent advances such as the SISTEM51 and exclusive bioceramic key design, to visionary collaborations such as Omega x Swatch and Blancpain x Swatch. , swatches through time capturing the essence of each volume.
The brightly colored case in which the Swatch Encyclopedia is presented adds a touch of color and style to any space and its attractive appeal brightens up any room. It is a true collector’s piece and the perfect gift for any occasion, inviting you to explore Swatch’s world of colors and emotions and step back in time with the brand.
The Swatch Encyclopedia will be available for purchase online worldwide starting January 6, 2025.
About the swatch
Positive inspiration and typically Swiss joie de vivre: Since its founding in 1983, Swatch has revolutionized the watch industry. Thanks to its attractive designs that always reflect the spirit of its time, Swatch is one of the leading watchmakers and one of the most popular brands in the world that has always remained true to itself. The manufacturer continues to surprise with its watches, whether presented regularly or with special collections. Its revolutionary way of thinking and acting is evident: Swatch was one of the first brands to support action sports such as BMX, skateboarding or surfing. Finally, the Swatch Art Peace Hotel, Swatch’s artist residency in Shanghai that brings together artists from around the world, serves as a testament to the brand’s unparalleled love for art.