It was being talked about for months Netflix There will be a new tier of subscriptions, in which they are going to introduce ads to make it a bit cheaper. And now, it has been confirmed that this type of subscription is going to be a reality, but that’s not all, since it has joined forces with itself. Microsoft To achieve this step forward.
The news comes from a tweet Satya NadellaPresident and CEO Microsoft Corporation. The company will be a technology and sales partner Netflix To help solidify their first ad-supported subscription offering, this information was reinforced by an official blog post to make it official.
We are delighted that Netflix has chosen Microsoft as its ad technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are.
We are thrilled that Netflix has selected Microsoft as its ad technology and sales partner We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf
— Satyanadella (@satyanadella) July 13, 2022
This is what he says Greg PetersOperations Manager and Product Manager Netflix:
It’s too early and we have a lot to work out. But our long-term goals are clear. More choice for consumers and a linear premium TV brand experience for advertisers. We’re excited to work with Microsoft to bring this new service to life.
Microsoft has the proven ability to support all of our advertising needs as we build a new ad-supported offering together More importantly, it provides flexibility for stronger privacy protections for our members over time on both the technology and sales sides.
It is not yet confirmed when the new subscription will be available.
Through: IGN
