Neuromarketing is responsible for studying the stimuli that capture our attention. Purpose? that we buy
Samsung, Apple, Huawei, Xiaomi, OPPO… It doesn’t matter which firm we are talking about, They are companies and all they want is to make money. For this we need to capture their mobile, tablet, laptop, television or any other device to buy their products.
for this, Invest millions of euros in all types of advertising campaigns, the higher the range the better. It’s no secret. However, you may not know that more scientific techniques are used to find out What affects us, how it does it and how we can get the most out of it. Knowing how the human brain works can help increase sales, Or at least that’s what it’s based on. Neuromarketing.
Businesses care about neuroscience
Our brains are primed to attend to certain stimuli.
Your brain processes A huge amount of stimulation Every moment that passes As you can imagine, if we had to constantly pay attention to all the little things happening around us, we would be exhausted in just a few minutes.
Because of this, the human brain “filters” this information, prioritizing and attending to what it deems most important. What is this information? That’s the key, that’s what everyone wants to know. Knowing what tickles the human brain will make it much easier to reach potential consumers.
Measuring what your brain likes
Scientists have been measuring our brain activity with all kinds of instruments for years. Dozens of not-too-complicated experiments can be performed that will show what our eyes focus on when we watch a video or what kind of sound attracts our attention. The key is to discover which elements to use to get our attention..
One of the tricks we mentioned eye to eye. As its name suggests, it is based on following the eye movements of the subject while attending to any type of content. This is how it is possible to know What material we look at for a long time, what color or movement catches our attention…etc.
The key is to engage your brain, and brands know this.
On the other hand we have resonance, which Map our brains in search of areas of greater or lesser activation. There are sophisticated devices capable of measuring brain activity when exposed to various stimuli, something that has been studied for many years.
We’ve only mentioned two, but there are Many other techniques study the chemical and physiological activity of the human brain. Neuroscience is a discipline that encompasses knowledge about the biology of the most important human organs and is substantial.
A campaign designed to attract you
With all the data collected, and there is a lot, responsible people can create all sorts of campaigns that take neuroscience principles into account for maximum possible reach. It is not something new, it is not a method created now, But big companies seem to be increasingly aware of its usefulness.
In advertising for a firm like Apple or Samsung, nothing is random. Every element, every color, every movement and every sound has been studied, to remember the next time you see one. Maybe it will save you a hasty expense, maybe you can resist the temptation.
