Improvement is only visible from mid-2023
Global smartphone sales will continue to struggle in 2023. According to a forecast by market analysts, deliveries will decline in 2022 and this is not expected to change until mid-2023. However, a slight market recovery is expected for 2023 overall.
According to an updated forecast from International Data Corporation (IDC), the global smartphone market will continue to struggle in the first half of 2023, with hopes of recovery in the second half of the year. According to the report, smartphone delivery 9.1 percent decrease in 2022 – A decrease of 2.6 percentage points from the previous forecast. Hence, IDC expects smartphone volume of 1.24 billion units for 2022. The forecast for 2023 has been reduced by about 70 million units due to the current macroeconomic environment and its impact on demand.
In the second half of 2023, the smartphone market may recover somewhat in most regions. Rising costs are an obvious concern for consumers, but a device refresh cycle continues in emerging markets. Meanwhile, developed markets (regions) are offsetting rising costs with increased promotional activity, more attractive trade-in offers and expanded financing plans. Overall, goes for IDC 2023 one with The overall growth compared to 2022 is 2.8 percent out
5G shares continue to rise, as do smartphone prices
5G is expected in 2022 Just over half All smartphones shipped globally are supported and this share is expected to rise to 80 percent by 2026. The foldable phone market is also expected to grow, with these devices accounting for only 1-2 percent of the global market and 15-16 million smartphones in 2022. This market share will only increase as production costs for foldables decrease and more manufacturers rely on the new form factor.
Despite the market slowdown, average selling price (ASP) of smartphones is expected to increase for the third year in a row. That’s what IDC expects ASF in 2022 a value 413 USD , up 6.4 percent to $388 in 2021 This is the highest ASP forecast since 2011, when shipments in the market grew by over 60 percent Higher ASP growth is partly driven by higher iPhone market share, which is expected to reach 18.7 percent in 2022.
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