For months now, companies like Amazon and free market It has run into trouble with the competition authorities Mexico, as some consider the addition of benefits such as free distribution and the option to access streaming pages without paying a cent more to their subscription membership anti-competitive. Given this, companies are trying to protect their products, and creations Jeff Bezos He already plans a counterattack with good arguments up his sleeve.
To which they responded Coffee, having such a facility is great for the user, since they can watch content on the streaming platform and receive some products without paying extra, but the most convenient thing may be the login, avoiding multiple accounts to be created to access. All this information is revealed through an article, where they claim to always look out for the benefit of their consumers.
Here is a portion of the text:
Earlier this year, the investigative authority (AI) of the Federal Economic Competition Commission (COFECE) issued a preliminary, non-binding ruling following an investigation into potential barriers to competition in electronic commerce. We explained to AI our business model and the dynamic and highly competitive retail landscape in Mexico and showed how Amazon’s innovation and customer-centric approach benefited Mexican consumers. We were surprised by early judgment results that were not supported by evidence and were based on areas of business that we were not consulted about. As a result, the Preliminary Opinion alleges obstruction of competition in two extremely narrow and artificially defined markets and recommends unprecedented corrective measures that, if adopted, would harm retail competition, innovation and consumers and affect our ability to continue offering low prices. , fast shipping, and programs like Amazon Prime, which our customers love.
They also mentioned something like that in the affidavit the amazon It’s an option that people like and that they haven’t really complained about, with fast shipping, the packages are mostly in good condition, and if you don’t like the product, it can be returned without any kind of charge. Disadvantages In addition, they noted that within the market, retailers are the least monopolistic, since personal purchases still dominate among adults of a certain age, so even stores Liverpool, SEARS, SanbornsOthers have their pieces in between.
Regarding the market place segment, it is said that they have 60% of the market, and there are almost no competitors who are dedicated to online sales only, since they also have physical stores in the country, which Amazon does not have. So this membership offer will be attractive for those who don’t want to go to an institution. Additionally, relationships with third-party vendors are trusted and ensure that they receive fair payment, minus the commission that the company charges.
For now, the demand for membership removal has yet to become law, but those arguments will help Amazon a lot.
Through: Amazon blog
Author’s Note: I hope they don’t remove the subscription memberships, because that’s how I get a good deal on the Disney and Star Plus combo at Mercado Libre. I almost never watch Prime, but eventually I want to complete the Fallout season.