Amazon Prime Video is undergoing a fundamental change. The previous model is giving way to an ad-funded streaming subscription without ad breaks. This innovation does not only affect the US market, as Germany is also part of the first wave.
Amazon has notified its Prime Video subscribers via email that starting February 5, 2024 Advertisements in films and TV series is coordinated. This information has been given in the report published by the edge And 9to5Google Certainly similar changes may be relevant for Germany as well, e.g Last date Official confirmation for the German market is still pending, though, based on customer emails.
Today we’re telling you about upcoming changes to your Prime Video experience. From February 5, Prime Video movies and TV shows will have limited ads. This allows us to continue investing in engaging content and grow that investment over the long term. Our goal is to show significantly fewer ads than linear television and other streaming providers. You don’t have to do anything and the current price of your Prime membership won’t change.
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Additional ads from early 2024
Already in September 2023, Amazon announced it Prime Video will have more ads starting in early 2024 will include. The first affected countries were the United States, Canada, Great Britain and Germany. If you want to continue using the ad-free version, you will have to pay an additional 2.99 euros per month.
Global expansion
Over the next year, Prime Video will also receive additional advertising in Australia, France, Italy, Mexico and Spain, although specific details are still pending. It’s unclear whether the alternative to an ad-free version of Prime Video will actually be completely ad-free, especially since Prime Video currently shows ads before film and series episodes, similar to Apple TV+.
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