In the vast universe of Mexican mobile telecommunications, one giant stands above the rest. Telcell, with its impressive 80% market share, reigns supreme in the mobile phone segment. However, behind this dominance is a complex competitive landscape.
closest competitor Telcell, AT&T, representing only 10% of users. This disparity is a testament to power Telcell In third place in the market, we find Movistarwhich has a 5.8% of market share. These figures, provided by the Competitive Intelligence Unit (CIU), a strategic consultancy firm specializing in telecommunications and broadcasting, paint a revealing picture.
A startling fact emerges from the CIU analysis: however Movistar have less income than AT&T, has a higher number of prepaid line users. This trend indicates a change in Mexican consumer preferences. However, trends suggest that AT&T can exceed Movistar In less than two years in this direction, that adds an element of attractive competition to the market.
The trend towards prepaid lines instead of traditional rate plans is a phenomenon that has been growing over the years. Currently, of the 140.4 million contracted lines, a staggering 82.5% are prepaid. This signals a significant shift in how Mexicans choose to manage their telecommunications services.
The mobile telecommunications market in Mexico is undergoing a significant change. TelcellAlthough undoubtedly the leader, it is not without competition. AT&T y Movistar They are challenging your position, each with their own strengths and strategies. The preference for prepaid lines is an important indicator of how consumers are redefining their needs and expectations in this sector. If the competition achieves an attractive offer such as price or “extras” such as the introduction of “unlimited social networks”, Telcell I may lose followers. Even with that 80% advantage, the ideas must be very good and difficult to match or copy.
Through: Xataka
Editor’s note: Iusecell It was a great service before this happened AT&T. my experience, Movistar It also has good service, but has annoying details like automated messages and services that you have to disable when you subscribe to a line. Eventually I had to come back Telcell And I’m sure this has happened to several users of this influential company.
