Among the many successful services offered by the Cupertino OEM, we cannot fail to mention Apple Pay. The success achieved by the app exceeded initial expectations for a very specific reason
its ecosystem apple It is undoubtedly the richest and most complete in the world. There are applications dedicated to every single user need, besides many others that will already see the light with the next updates. It is impossible not to mention among them Apple PayOne of the projects he focused most strongly on Tim Cook.
First arriving on the iPhone in 2014, it took years to reach its sanctity. The turning point came, of course, when Apple revealed a key idea: the goal of making it Smartphone may be Wallet replacement. And after a period of growth, the success of the service is now there for all to see.
Apple Pay, here are all the numbers of a consolidated success
percent between 2016 and 2017, according to research conducted by Loop Ventures iPhone con Apple Pay It was a little Less than 20% In total. While these numbers aren’t very encouraging, most customers say they’re satisfied with their physical credit cards. The numbers skyrocketed in 2o18, as well as in 2019 and 2020. 50% of total iPhones. Today we are talking about one 75% iPhone with Apple Pay enabled, and the goal is to reach the total (or get as close as possible).
But what is the reason for this impressive increase in numbers? The answer is simpler than expected: Consumers have changed. If being able to pay via POS with your iPhone seemed unthinkable 6-7 years ago, today it seems to have become the norm. Why go for a walk together? Wallet full of cards, tickets And who has more, when you can save everything on your phone?
A change of mentality that is not yet fully consolidated in Italy, but is gaining ground in an increasingly progressive way. And we hope for even more numbers next year and one after that Radical change in philosophy which is now inherent in the society in which we live.