CUPERTINO, Calif. (AP) — Apple Inc . Generative is jumping into the race to bring artificial intelligence to the masses, unveiling a series of features designed to enhance its iPhone, iPad and Mac devices on Monday.
Fittingly for a company known for its marketing prowess, the AI technology, which will be available as part of a free software update later this year, is called “Apple Intelligence.”
As Apple tries to put its own stamp on key technology areas, it clearly acknowledged at its global developer conference that it needs help catching up to companies like Microsoft and Google, which were among the early leaders in artificial intelligence. Apple is relying on ChatGPT, developed by San Francisco startup OpenAI, to make its often-stuttering virtual assistant Siri smarter and more helpful.
“All of this goes beyond artificial intelligence, it’s personal intelligence that is Apple’s next big step,” said CEO Tim Cook.
ChatGPT’s optional Siri gateway will be free for all iPhone users and will be available on other Apple products once the option is integrated with the next generation of Apple operating systems. ChatGPT subscribers should be able to easily sync their existing accounts when using an iPhone and have more advanced features than free users.
To announce the alliance with Apple, OpenAI CEO Sam Altman sat in the front row of the packed conference, attended by developers from more than 60 countries.
“Together with Apple, we’re making it easier for people to benefit from the power of artificial intelligence,” Altman said in a statement.
In addition to giving Siri access to ChatGPT’s wealth of knowledge, Apple is giving its 13-year-old virtual assistant a major overhaul designed to make it more elegant and versatile, even though it currently receives about 1.5 billion requests per day.
When Apple releases free updates to the software that powers the iPhone and its other products this fall, Siri will signal its presence with a flashing light at the edge of the display. Based on Monday’s presentations, it will be able to handle hundreds more tasks, including routine tasks that may require access to third-party hardware, than is currently possible.
Apple’s full feature set only works on newer iPhone, iPad, and Mac models because the devices require advanced processors. For example, to take full advantage of Apple’s AI suite, customers will need to own last year’s iPhone 15 Pro or purchase a later model launched later this year, although all the tools available on 2020 Macs systems will work for this computer. .
AI-powered updates to the next versions of Apple’s software aim to empower the billions of people who use the company’s devices to do more in less time, while giving them access to creative tools that can bring things to life. Apple, for example, uses artificial intelligence to let people quickly create emojis, called “genmojis,” that match the mood they want to express.
Apple’s goal with artificial intelligence is “not to replace users, but to empower them,” Craig Federighi, Apple’s senior vice president of software engineering, told reporters. Users also have the option to turn off any unwanted AI tools in the device settings.
Monday’s presentation was aimed at allaying fears that Apple could lose its edge with the advent of artificial intelligence, a technology expected to be as revolutionary as the 2007 introduction of the phone. Both Google And Samsung The company has already launched smartphone models whose main attraction is AI features, while Apple is at a standstill. Sales are in an unusually steady decline.
The main reason behind the obsession with artificial intelligence is that the market value of dominant chipmaker Nvidia, which is backing the technology, will rise from around $300 billion by the end of 2022… About $3 trillion. Nvidia’s rapid growth has allowed the company to overtake Apple as the second most valuable company in the United States. Earlier this year, Microsoft also overtook the iPhone maker due to earlier successes in artificial intelligence.
Investors didn’t seem as impressed by Apple’s AI presentation as the crowd that turned out at the company’s headquarters in Cupertino, California. Apple shares fell nearly 2 percent on Monday.
Despite this negative reaction, Wedbush Securities analyst Dan Ives stressed in a research note that Apple is “moving in the right direction.” He hailed the presentation as a “historic” day for a company that has already transformed the technology industry and society.
In addition to its AI tricks, Apple used the conference to confirm that it will introduce a technology called Rich Communication Service (RCS) to its iMessage app. The technology is intended to improve the quality and security of text messages between iPhones and Android devices such as the Samsung Galaxy and Google Pixel.
This change that came with the next version of the iPhone operating software does not remove the blue bubbles that indicate text sent by iPhones and the green bubbles that indicate text sent by Android devices – a distinction that has become a source of social stigma.
In another upcoming development for the iPhone messaging app, users will be able to write a text in advance (or use an AI tool to generate it) and set a specific time for it to be sent automatically.
Monday’s presentation marked the second year in a row that Apple made a splash at its developer conference by introducing a trendy form of technology that other companies already use.
Last year Apple launched… A first look at the mixed reality headsetVision Pro, which won’t be released until early 2024. However, Apple’s push into mixed reality – with a development called “spatial computing” – has raised hopes that consumer interest in this particular technology will increase.
This comes from the optimism part apple history Bringing the technology to market later than others and then overcoming the late start with sleek design and great marketing campaigns.
Introducing more AI to the iPhone could raise concerns about privacy — an issue on which Apple has gone to great lengths to reassure its loyal customers that it can trust the company not to pry into their private lives. Apple on Monday spoke at length about its efforts to build stronger privacy and controls around its artificial intelligence technology.
The way Apple is trying to convince consumers that the iPhone isn’t being used for spying is to use its chip technology so that most of its AI-powered features reside on the device itself rather than in remote data centers. Often called, operated by a “data center”. cloud.” This route would also help protect Apple’s profit margins, as AI processing through the cloud is much more expensive than running it on devices alone.
When Apple users need AI that requires more computing power than is available on the device, the tasks will be handled by a so-called “private cloud” that the company is supposed to use to protect their personal data.
Apple’s AI will “know your personal information without collecting your personal information,” Federighi said.