Netflix He’s given a lot to talk about recent decisions, including charging for shared accounts and gradual price increases that people don’t like. To deal with the lack of subscriptions, they mentioned that they are going to include ads to provide cheaper access and now have a possible date.
In a recent letter they commented:
Our low-cost ad-supported offering will complement our existing plans, which will be ad-free. With our global ARM growing at a CAGR of 5% between 2013 and 2021, it now makes sense to offer a lower-cost option with advertising if consumers prefer.
Apart from this, he also commented that there is an alliance with them Microsoft To include ads:
They are investing heavily in expanding their multi-billion dollar premium TV video advertising business and we are delighted to be working with such a strong global partner. We are excited about this opportunity combined with our highly engaged audience and high-quality content, which we believe will drive premium CPMs from brand advertisers.
We will probably start in a few markets where advertising spend is significant. As with most of our new initiatives, our aim is to implement, listen and learn and iterate quickly to improve the offering. So in a few years our advertising business will probably look quite different than it did on day one.
This new subscription will be launched early 2023. There is no release date yet, but some Latin American markets have already been able to test it.
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