In an interview with CNBC’s Jim Cramer on Thursday, Take-Two Interactive CEO Strauss Zelnick said generative AI has the potential to transform the company’s business.
“I think generative AI will change the nature of our work, and I think it will change the nature of many of our games in the future,” he said, adding that the change could make the gaming experience more enjoyable. Convince the consumer and increase the number of players worldwide.
Take-Two shares rose 5% yesterday after the company announced that the release of a new Grand Theft Auto game was imminent. Fans are referring to the new game franchise as GTA VI and the trailer is scheduled to be released in December.
Grand Theft Auto operates under Take-Two’s own Rockstar Games brand. The last version of the game, Grand Theft Auto V, was released ten years ago and recently the total number of buyers exceeded 190 million. Zelnick said gaming remains a “powerful force” in today’s business world.
Zelnik noted that it’s been “three console cycles” since Grand Theft Auto V debuted and said he’s excited to see what the updated technology will do for the game.
“We have a tremendous opportunity ahead of us, we’re already the fastest growing entertainment industry and I think the business has the potential to accelerate,” Zelnick said. “Technology is part of it, not all of it, but part of it.”